Content + Graphic Design 

Project Date: August 2017

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Thorough market research is a must before entering a new industry.

As infographics is typically on one page, it is certainly a very informative method for people to understand the most important messages and easily remember them.  it trains marketers' logic, design thinking, and analytical skill.

In this project, we worked on the online fresh food subscription service in both China and Taiwan to understand market competition and pricing strategy (besides the infographics, we also used other supporting data).

As a department supporting our company to transform into a new business, I chose to use infographics to visualize and present my research, as well as in vibrant colors and unconventional ways to show creativity.